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Why We Can’t Wait for Companies to Tell Us About New Stuff We’ll Never Buy

What makes us devour the specs on the latest releases from some companies while ignoring others?

On October 9th, Elon Musk told the world about the latest and greatest Tesla model. It will sell for more than $120,000 – three times the average sale price of new cars in the U.S. and nearly ten times what it costs to drive a brand new compact car off the lot. Very few people will buy one of these or even consider purchasing a vehicle that costs more than the average house in Boise, Idaho.

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