+1-617-916-2632Are You Building a Feature or a Company?
New companies are started every day. Some are moonshots with brand new ideas trying to change the world. Some are natural extensions of their founders’ industry experience, having identified a clear opportunity to meet a market need. Some are essentially copycats of other businesses, maybe with a slight tweak but essentially just duplicating what is […]
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Matt Volpi - Posted in Management, Product Management, Technology
Aug, 02, 2015
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We’re All Storytellers: What the Rise of Content Marketing Means for Your Product Organization
Content marketing may not have replaced social media just yet, but it is quickly becoming one of the most popular ways for companies to connect with customers and prospects. Massive budget dollars are now being slotted for this channel that barely existed five years ago. While the action may be happening in the marketing department, […]
Read More- Posted by Matt Volpi
- Posted in Content, Marketing, Product Management, Social Media
- Jun, 19, 2015
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Quit Talking About Features & Start Talking About Benefits
No business is immune from living inside its own echo chamber where their world starts revolving about their own product or service. This can lead to lots of unfortunate side effects, but one of the most common is to focus its messaging and sales efforts on “features.” The problem is that most people don’t care […]
Read More- Posted by Matt Volpi
- Posted in Content, Knowing Your Customers, Marketing, Product Management, Sales, Social Media
- May, 26, 2015
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The Downsides of Leaving a Legacy
Don’t let your early triumphs drag down future sales success. When you are working for (or starting) a new venture, you hope your solution is widely used, if not ubiquitous. You want millions of people utilizing your products, relying on your services and promoting your wares throughout the marketplace. Truly successful firms may see this […]
Read More- Posted by Matt Volpi
- Posted in Customer Service, Management, Product Management, Sales
- May, 27, 2014
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It’s OK Everyone Didn’t Like What You Made (at Work Today & for Dinner Tonight)
A supper-time snub is just more evidence that you need to narrow your target market expectations. Assuming you don’t live alone or you never cook, you have inevitably faced the following situation: It was your turn to make the meal (which might be your entire adulthood depending on your situation). You assessed what you had […]
- Posted by Matt Volpi
- Posted in Knowing Your Customers, Market Research, Product Management
- May, 05, 2014
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