+1-617-916-2632How to Optimize Your FAQ page
Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question with the latest and greatest data delivered with a positive spin, but the lowly FAQ page is a critical stop in the path to purchase for many prospective customers. There’s plenty of reasons a prospect might be spending time […]
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Matt Volpi - Posted in Content, Marketing, Product Management, Sales
Apr, 24, 2015
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3 Ways to Head-Off the Naysayers
Proactive preparation for the people who can’t say yes, but can say no. It is essential for a sales team and the marketing folks supporting them to understand who their actual customer is. We’re not talking about “car dealerships” or “universities” or “software companies,” but rather who within those organizations is actually going to want […]
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- Posted in Content, Sales
- May, 14, 2014
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