Quit Talking About Features & Start Talking About Benefits

No business is immune from living inside its own echo chamber where their world starts revolving about their own product or service. This can lead to lots of unfortunate side effects, but one of the most common is to focus its messaging and sales efforts on “features.” The problem is that most people don’t care […]

Post Tagged with content, customers, product management, Sales

Posted by Matt Volpi
Posted in Content, Knowing Your Customers, Marketing, Product Management, Sales, Social Media
May, 26, 2015
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Safe Assumption: Your Customers Aren’t Paying Attention

Just because your customers are buying from you, it doesn’t mean they know what else you have to offer. Last week the president of GameStop, the leading brick-and-mortar video game shop in the U.S., announced something pretty surprising: “Believe it or not, only 40 percent of the people who walk into a GameStop store today […]

Post Tagged with customers, gamestop, promotion, Sales, taco bell

Posted by Matt Volpi
Posted in Knowing Your Customers, Marketing, Product Management, Sales
Jul, 28, 2014
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The Downsides of Leaving a Legacy

Don’t let your early triumphs drag down future sales success. When you are working for (or starting) a new venture, you hope your solution is widely used, if not ubiquitous. You want millions of people utilizing your products, relying on your services and promoting your wares throughout the marketplace. Truly successful firms may see this […]

Post Tagged with customers, legacy, Microsoft, product management, Sales

Posted by Matt Volpi
Posted in Customer Service, Management, Product Management, Sales
May, 27, 2014
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The Customer ISN’T Always Right… And Sometimes You Need to Tell Them

Making sure the customer is happy AFTER the sale is often more important than closing the deal. The old maxim of “the customer is always right” has been around since the 19th century, used by retail tycoons of yesteryear such as Harry Gordon Selfridge (who is so famous there’s a TV show about him). At […]

Post Tagged with customer service, customers, retail, Sales

Posted by Matt Volpi
Posted in Knowing Your Customers, Sales
May, 12, 2014
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Tag Archives: customers