Let Your Customers Do the Talking: Creating and Leveraging Great Case Studies

There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service – it’s way more believable than anything your sales or marketing team can come up with on their own.

This presentation gives you the steps to create an effective case study and start using it to generate leads and close deals. It’s for anyone in product marketing, product management or sales that cares about increasing sales and highlighting how their solutions are being used in the real world. You’ll walk away with ideas on how to identify good targets for case studies, how to create an interview guide and how to keep squeezing value out of it after it is published.

This presentation was originally given at ProductCamp Boston 2015.