831 Beacon Street #296
Newton, MA 02459

We’re All Storytellers: What the Rise of Content Marketing Means for Your Product Organization

Content marketing may not have replaced social media just yet, but it is quickly becoming one of the most popular ways for companies to connect with customers and prospects. Massive budget dollars are now being slotted for this channel that barely existed five years ago. While the action may be happening in the marketing department, […]

Read More

Quit Talking About Features & Start Talking About Benefits

No business is immune from living inside its own echo chamber where their world starts revolving about their own product or service. This can lead to lots of unfortunate side effects, but one of the most common is to focus its messaging and sales efforts on “features.” The problem is that most people don’t care […]

Read More

Study Abroad Ain’t What It Used to Be

Post Image

It’s hard to believe that 20 years ago Ana Gordon Volpi and I were both in the middle of our semester abroad in Israel, she in the hills of Jerusalem at Hebrew University and me soaking up the Mediterranean sun at Tel Aviv University. Right about now I had just showed up at Ana’s apartment […]

Read More