+1-617-916-2632Let Your Customers Do the Talking: Creating and Leveraging Great Case Studies
There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service – it’s way more believable than anything your sales or marketing team can come up with on their own. This presentation gives you the steps to create an effective case study and […]
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Matt Volpi - Posted in Marketing, PR, Product Management, Sales
May, 04, 2015
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Why We Can’t Wait for Companies to Tell Us About New Stuff We’ll Never Buy
What makes us devour the specs on the latest releases from some companies while ignoring others? On October 9th, Elon Musk told the world about the latest and greatest Tesla model. It will sell for more than $120,000 – three times the average sale price of new cars in the U.S. and nearly ten times […]
Read More- Posted by Matt Volpi
- Posted in Marketing, PR
- Nov, 04, 2014
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Christmas, Hannukah & Maximizing Your Launch Event Buzz
With only so many opportunities to make a splashy announcement, if you’re not Apple or Google you may not want to tell them everything all at once. Last week was Apple’s Worldwide Developer Conference (WWDC). It is one of several events each year where Apple takes center stage in the tech and business press world […]
Read More- Posted by Matt Volpi
- Posted in Content, Marketing, PR, Uncategorized
- Jun, 09, 2014
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