831 Beacon Street #296
Newton, MA 02459

Let Your Customers Do the Talking: Creating and Leveraging Great Case Studies


There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service – it’s way more believable than anything your sales or marketing team can come up with on their own. This presentation gives you the steps to create an effective case study and […]

Read More

Why We Can’t Wait for Companies to Tell Us About New Stuff We’ll Never Buy

What makes us devour the specs on the latest releases from some companies while ignoring others? On October 9th, Elon Musk told the world about the latest and greatest Tesla model. It will sell for more than $120,000 – three times the average sale price of new cars in the U.S. and nearly ten times […]

Post Tagged with ,
Read More

Christmas, Hannukah & Maximizing Your Launch Event Buzz

With only so many opportunities to make a splashy announcement, if you’re not Apple or Google you may not want to tell them everything all at once. Last week was Apple’s Worldwide Developer Conference (WWDC). It is one of several events each year where Apple takes center stage in the tech and business press world […]

Post Tagged with , , ,
Read More