+1-617-916-2632

831 Beacon Street #296
Newton, MA 02459

Survey Says: Solutions are the Future

Customers are demanding solutions, and the numbers back it up. But are organizations well positioned to provide them? Many companies have already, are in the process of, or are considering shifting their business offerings to “solutions” versus just providing products and/or services. Tovana Consulting recently assisted Solutions Insights — one of the leading consulting firms […]

Post Tagged with ,
Read More

7 World Cup Lessons for Your International Strategy

The 32 nations fighting for soccer supremacy in Brazil can teach us some valuable things for doing business abroad. Wow, There Are a Lot of Countries Sitting an ocean or two away from most of the world, it is pretty easy to lose your perspective. How often is Ghana or Bosnia-Herzegovina or Uruguay coming up […]

Read More

5 Observations from the Meeker Report

Everyone in the tech press is in a tizzy over the latest opus from Mary Meeker, Internet sage that is on the Kleiner Perkins Caufield & Byers payroll. Here are a few of the interesting things I extrapolated from the massive presentation… A Mobile Misnomer? Sure, more people in the developing markets are accessing the […]

Post Tagged with ,
Read More

It’s OK Everyone Didn’t Like What You Made (at Work Today & for Dinner Tonight)

A supper-time snub is just more evidence that you need to narrow your target market expectations. Assuming you don’t live alone or you never cook, you have inevitably faced the following situation: It was your turn to make the meal (which might be your entire adulthood depending on your situation). You assessed what you had […]

Read More

The Three Pillars of Grocery Shopping Decision Making & How It Relates to Your Business

This week marks the debut of Wegmans in the Boston area (I’m sorry Northborough, no one is driving that far for groceries on a regular basis). Wegmans is one of those retail chains that has a bit of a cult following around it: people have been to one when visiting family or on a road […]

Post Tagged with , , ,
Read More

A Few Parting Thoughts on Nokia Mobile Phones

This week is the first one in several decades where Nokia is no longer selling mobile phones, having sold that part of the business off to Microsoft for a fraction of its former market cap. Although it has been nearly a decade since I got my walking papers from my Finnish friends (to be fair, […]

Post Tagged with ,
Read More