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The Customer ISN’T Always Right… And Sometimes You Need to Tell Them

Making sure the customer is happy AFTER the sale is often more important than closing the deal. The old maxim of “the customer is always right” has been around since the 19th century, used by retail tycoons of yesteryear such as Harry Gordon Selfridge (who is so famous there’s a TV show about him). At […]

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It’s OK Everyone Didn’t Like What You Made (at Work Today & for Dinner Tonight)

A supper-time snub is just more evidence that you need to narrow your target market expectations. Assuming you don’t live alone or you never cook, you have inevitably faced the following situation: It was your turn to make the meal (which might be your entire adulthood depending on your situation). You assessed what you had […]

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The Three Pillars of Grocery Shopping Decision Making & How It Relates to Your Business

This week marks the debut of Wegmans in the Boston area (I’m sorry Northborough, no one is driving that far for groceries on a regular basis). Wegmans is one of those retail chains that has a bit of a cult following around it: people have been to one when visiting family or on a road […]

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