+1-617-916-2632Why Your Blog Needs More Than One Author
You wouldn’t expect The New York Times or The Huffington Post to only feature articles from one writer would you? Publications like these clearly benefit from having multiple voices that can offer different perspectives and appeal to different parts of their audience. And yet, too many brands assume their content creation can and should be […]
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Matt Volpi - Posted in Content, Marketing
Sep, 22, 2016
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We’re All Storytellers: What the Rise of Content Marketing Means for Your Product Organization
Content marketing may not have replaced social media just yet, but it is quickly becoming one of the most popular ways for companies to connect with customers and prospects. Massive budget dollars are now being slotted for this channel that barely existed five years ago. While the action may be happening in the marketing department, […]
Read More- Posted by Matt Volpi
- Posted in Content, Marketing, Product Management, Social Media
- Jun, 19, 2015
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Quit Talking About Features & Start Talking About Benefits
No business is immune from living inside its own echo chamber where their world starts revolving about their own product or service. This can lead to lots of unfortunate side effects, but one of the most common is to focus its messaging and sales efforts on “features.” The problem is that most people don’t care […]
Read More- Posted by Matt Volpi
- Posted in Content, Knowing Your Customers, Marketing, Product Management, Sales, Social Media
- May, 26, 2015
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How to Optimize Your FAQ page
Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question with the latest and greatest data delivered with a positive spin, but the lowly FAQ page is a critical stop in the path to purchase for many prospective customers. There’s plenty of reasons a prospect might be spending time […]
Read More- Posted by Matt Volpi
- Posted in Content, Marketing, Product Management, Sales
- Apr, 24, 2015
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Christmas, Hannukah & Maximizing Your Launch Event Buzz
With only so many opportunities to make a splashy announcement, if you’re not Apple or Google you may not want to tell them everything all at once. Last week was Apple’s Worldwide Developer Conference (WWDC). It is one of several events each year where Apple takes center stage in the tech and business press world […]
Read More- Posted by Matt Volpi
- Posted in Content, Marketing, PR, Uncategorized
- Jun, 09, 2014
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3 Ways to Head-Off the Naysayers
Proactive preparation for the people who can’t say yes, but can say no. It is essential for a sales team and the marketing folks supporting them to understand who their actual customer is. We’re not talking about “car dealerships” or “universities” or “software companies,” but rather who within those organizations is actually going to want […]
Read More- Posted by Matt Volpi
- Posted in Content, Sales
- May, 14, 2014
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