+1-617-916-2632How to Optimize Your FAQ page
Companies obviously prefer to have salespeople closing deals and sales support staff answering every possible question with the latest and greatest data delivered with a positive spin, but the lowly FAQ page is a critical stop in the path to purchase for many prospective customers. There’s plenty of reasons a prospect might be spending time […]
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Matt Volpi - Posted in Content, Marketing, Product Management, Sales
Apr, 24, 2015
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Study Abroad Ain’t What It Used to Be
It’s hard to believe that 20 years ago Ana Gordon Volpi and I were both in the middle of our semester abroad in Israel, she in the hills of Jerusalem at Hebrew University and me soaking up the Mediterranean sun at Tel Aviv University. Right about now I had just showed up at Ana’s apartment […]
Read More- Posted by Matt Volpi
- Posted in Industry Observations, Social Media, Technology
- Apr, 13, 2015
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Avoiding Platform Arrogance: How Apple Watch is Intruding on Your iPhone
On March 9th Apple released version 8.2 of iOS, the platform powering all of its mobile devices. Along with its bundles of bug fixes and improvements came a new app to our home screens – “Apple Watch.” We have been hearing about Apple Watch for years now and this version of iOS not coincidentally coincided […]
Read More- Posted by Matt Volpi
- Posted in Knowing Your Customers, Product Management
- Mar, 10, 2015
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5 Things The Walking Dead Can Teach Us About Business
There’s no shortage of zombies in pop culture these days, but no show has captured the challenges and obstacles of surviving an undead apocalypse quite like “The Walking Dead.” While the AMC show can teach you the many ways to take out a “walker,” it also offers plenty of lessons for our current, less zombified […]
Read More- Posted by Matt Volpi
- Posted in Leadership, Management, Product Management, Sales
- Mar, 08, 2015
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Customer Experience and the Importance of the Little Things
Customer satisfaction is a key goal for all organizations; it keeps recurring revenues flowing, creates positive reviews and feedback, maintains the company’s reputation and lets you know you’re meeting their needs. This is usually achieved by ensuring current offerings are high quality and meeting customer needs while developing new things to meet additional requirements. Beyond […]
- Posted by Matt Volpi
- Posted in Customer Service
- Mar, 03, 2015
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Why Do We Still Have Snow Days? The Case for LFH.
It’s been a rough patch of winter in New England, with school closing for 2+ days at a time after getting feet of snow dumped on us. While there are plenty of reasons to argue that schools don’t need to be closed the day AFTER a storm, a more important argument is why is the […]
Read More- Posted by Matt Volpi
- Posted in Industry Observations, Uncategorized
- Feb, 06, 2015
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Don’t Confuse Novelty with Innovation
If you follow technology business news, you have probably seen plenty of headlines like this one: “Bostonians can pay their parking tickets with a mobile app.” While that is a nice convenience factor for a ticketed driver, this is really only addressing the core user problem at the “novelty” layer. First of all, if you […]
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- Posted in Knowing Your Customers, Product Management
- Jan, 12, 2015
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5 Tips for Avoiding Promotion Fatigue & Regret
With the holidays upon us and retailers filling up our inboxes, there’s no better time to consider how sales can turn customers off… If your email address isn’t brand new and you have bought a few things online, you have inevitably found your inbox increasingly populated by promotional offers from retailers. Offers in and of […]
- Posted by Matt Volpi
- Posted in Marketing, Sales
- Nov, 19, 2014
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Why We Can’t Wait for Companies to Tell Us About New Stuff We’ll Never Buy
What makes us devour the specs on the latest releases from some companies while ignoring others? On October 9th, Elon Musk told the world about the latest and greatest Tesla model. It will sell for more than $120,000 – three times the average sale price of new cars in the U.S. and nearly ten times […]
Read More- Posted by Matt Volpi
- Posted in Marketing, PR
- Nov, 04, 2014
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Is Building a Platform Always the Right Call?
The “Platform Play” is an attractive but expensive strategy. Here are four questions to ask yourself before taking the plunge. Most new technology solutions begin with the end-user in mind: a specific problem to be solved or opportunity to be exploited. It is usually well-defined and the solution (although not always simple and easy to […]
Read More- Posted by Matt Volpi
- Posted in Leadership, Management, Product Management
- Oct, 27, 2014
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